I am working with Dr. Jennifer Moss on a presentation for the November 18th meeting of the Omaha Organizational Development Network. We are going to discuss converting intangible intervention benefits to tangible measures, which is a great topic for the Lab since our research focus is the study of investments in performance improvement. However, from the beginning this subject felt a little like alchemy. Is attempting to convert the intangible into something tangible like trying to turn lead into gold?
Let’s define intangible and tangible. A quick Internet search revealed this definition of intangible: Incapable of being perceived by the senses; incapable of being realized. In contrast, tangible is defined as: Treated as fact; real or concrete; concepts, items or material that can be valued monetarily. As the definitions suggest, something intangible is hazy, fuzzy, squishy, indistinct, or even imperceptible. I don’t think it’s possible to turn ALL intangible benefits into tangibles. In fact, it may be inadvisable to try too hard to make the conversion.
What is possible is a broader understanding of tangible benefits and the ability to begin a project with end outcomes in mind. For example, innovation, initiative, employee development, and work climate all seem nebulous and difficult to measure initially. But we could measure innovation and initiative through the implementation of new processes, project completion, use of the suggestion program, goal setting, goal achievement, copyrights, and patents awarded. Employee development could be quantified through promotions, pay increases, percent of pay increase, learning program attendance, transfer requests, and performance ratings. Work climate can be measured by the number of grievances, discrimination charges, complaints, employee retention, and litigation. Bottom line - what we think of as intangible benefits are often soft-data tangibles.
Too often learning and performance professionals find themselves in meetings where the customer already has a solution prepared. I’ve worked with clients who open by saying they require a 3-hour customer service course. However, without a needs analysis and an understanding of where they want to go, it’s unlikely any learning leader would be able to help them get there. Analysis allows us to quantify the destination before starting. In this example, it might be call length, customer retention, product return rate, or some other metric that’s leading the executive to a training solution. Understanding the desired outcome allows a learning leader to provide an appropriate solution with measureable results.
I stated earlier that it isn’t advisable to try and turn all seemingly intangible benefits into something tangible. Some intervention attributes will resist quantification even with a broad understanding of soft-data tangibles and beginning with the end in mind. That doesn’t mean they are without value. Intangible benefits should be reported along with measurable, quantified, tangible benefits. However, if we push the limits of logic or common sense to make the conversion we may appear to be alchemists attempting the impossible.
Did I mention lead has more than doubled in value over the last year?
Joe J. Hare, CPLP, PMP